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What’s new with SKAd Version 4.0
SKAd version 4.0 has been announced in WWDC 2022. Apple has listened to the feedback from developers and has added some new features to allow advertisers to have more data.
7 Reasons You Should be using CTV Advertising
Connected TV brings new opportunities for viewers to access all of their favorite content through linear TV, OTT (over-the-top) and every connected device, all in one place.
Smadex’s Flexible Mapping: How to Optimize with SKAd Network
Learn how you can optimize on SKAd Network with Smadex's Flexible Mapping solution.
How To Maximize Campaign Optimization on SKAd
Apple only allows 100 values for campaign_ID. You will need to decide how to use them wisely. Take the lead with Smadex.
SKAd Is Here – Now What?
Now that Apple has officially announced the full SKAdNetwork implementation [...]
101 Insights on SKAd you need to know – Webinar Recap
Watch the webinar and get the latest insights on SKAd from top leaders in the industry.
SKAdNetwork based attribution in the post-IDFA world
Smadex algorithms are designed to perform better for SKAdNetwork based attribution.
What To Expect When You Are Expecting Those SKAd Postbacks
App Tracking Transparency’s rollout date is getting closer, and advertisers [...]
Case By Case Scenarios – How to read those SKAd postbacks
By limiting the information send through SKAd postbacks, Apple is opening a new chapter in digital advertising. The only scenario where IDFA will still be available is when the user provides consent to both the publisher app and the advertiser’s app.
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