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Smadex updates, industry news, and more!

Mobile Game Marketing with SKAN: How to boost your iOS campaigns

By Oriol Malvehy|2023-09-27T11:00:44+00:00February 2, 2023|

The release of SKAN 4.0 brings new features and new options for app developers and ad networks. It remains a very complex subject that requires preparation in advance in order to make it work.

Smadex integrates with Mintegral

By Mafe Roig|2023-04-05T13:48:21+00:00January 31, 2023|

Mintegral and Smadex are excited to announce their new partnership, bringing together Mintegral's vast mobile inventory and Smadex's advanced targeting and optimization technology.

Talabat achieves a competitive CPA and reaches 2x CTR% by focusing on high-impact formats

By Mafe Roig|2023-02-02T11:03:47+00:00January 24, 2023|

Talabat wanted to grow and expand their business to new markets. They decided to go for an innovative strategy for them and try interstitial ads.

Subscription video on-demand service surpasses campaign goals with Smadex SKAd optimization tool

By Mafe Roig|2023-01-31T12:26:11+00:00January 9, 2023|

The client needed to find a trustworthy partner that could deliver their marketing budgets while being able to optimize towards SKAdNetwork events.

The opportunity of CTV advertising in World Cup 2022

By Mafe Roig|2023-01-24T10:57:57+00:00November 23, 2022|

CTV advertising is exponentially growing as an opportunity to engage customers combining the perks of online advertising with the reach of TV. It offers many benefits inherent to its nature that advertisers can’t find in any other channel.

Tackle the challenge of delivering high-performing creatives with Smadex Creative Studio

By Mafe Roig|2023-10-04T15:05:10+00:00November 8, 2022|

Delivering high-performing ad creatives is one of the biggest challenges faced by app marketers. The road to driving better results is a crafted combination where data and technology meet creativity.

How precise geo-targeting and Smadex’s algorithms helped inDrive grow at scale and expand into new markets

By Mafe Roig|2023-01-09T12:10:34+00:00November 2, 2022|

Learn how precise geo targeting and Smadex's algorithms helped inDrive grow at scale and expand into new markets.

Smadex takeaways on what to expect from SKAd Network 4.0

By Oriol Malvehy|2023-02-14T10:58:05+00:00October 25, 2022|

Alongside the release of iOS 16.1, Apple has also published the documentation for SKAd Network 4.0 for developers.

What is Google’s “Better Ads Experience” and how to face it

By Mafe Roig|2022-11-08T13:57:52+00:00September 30, 2022|

Google has announced the release of their Better Ads experience policy. They have included new guidelines around unexpected interstitial ads when using Google Play apps.

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