The release of SKAN 4.0 brings new features and new options for app developers and ad networks. It remains a very complex subject that requires preparation in advance in order to make it work.
Alongside the release of iOS 16.1, Apple has also published the documentation for SKAd Network 4.0 for developers.
SKAd version 4.0 has been announced in WWDC 2022. Apple has listened to the feedback from developers and has added some new features to allow advertisers to have more data.
Learn how you can optimize on SKAd Network with Smadex's Flexible Mapping solution.
Now that Apple has officially announced the full SKAdNetwork implementation [...]
By limiting the information send through SKAd postbacks, Apple is opening a new chapter in digital advertising. The only scenario where IDFA will still be available is when the user provides consent to both the publisher app and the advertiser’s app.
While we await the release of the App Tracking Transparency [...]
Wondering what part of your marketing is bringing you the [...]
