Smadex takeaways on what to expect from SKAd Network 4.0
Alongside the release of iOS 16.1, Apple has also published the documentation for SKAd Network 4.0 for developers.
What’s new with SKAd Version 4.0
SKAd version 4.0 has been announced in WWDC 2022. Apple has listened to the feedback from developers and has added some new features to allow advertisers to have more data.
Smadex’s Flexible Mapping: How to Optimize with SKAd Network
Learn how you can optimize on SKAd Network with Smadex's Flexible Mapping solution.
SKAd Is Here – Now What?
Now that Apple has officially announced the full SKAdNetwork implementation [...]
Case By Case Scenarios – How to read those SKAd postbacks
By limiting the information send through SKAd postbacks, Apple is opening a new chapter in digital advertising. The only scenario where IDFA will still be available is when the user provides consent to both the publisher app and the advertiser’s app.
Smadex and Attribution In The New SKAd Era
While we await the release of the App Tracking Transparency [...]
A closer look to Cohort reporting
Wondering what part of your marketing is bringing you the [...]