Event Lowdown: Smadex at Israel Mobile Summit
Israel Mobile Summit brings together app marketers, growth specialists, publishers, and industry leaders in the heart of Israel's tech hub.
Smadex is ready for SKAN 4.0: Why Advertisers Should Start Testing Now
Mastering SKAN presents challenges that prevent easy optimizations. However, Smadex has been running SKAN campaigns at scale for global brands.
Mobile Game Marketing with SKAN: How to boost your iOS campaigns
The release of SKAN 4.0 brings new features and new options for app developers and ad networks. It remains a very complex subject that requires preparation in advance in order to make it work.
Smadex takeaways on what to expect from SKAd Network 4.0
Alongside the release of iOS 16.1, Apple has also published the documentation for SKAd Network 4.0 for developers.
What’s new with SKAd Version 4.0
SKAd version 4.0 has been announced in WWDC 2022. Apple has listened to the feedback from developers and has added some new features to allow advertisers to have more data.
Smadex’s Flexible Mapping: How to Optimize with SKAd Network
Learn how you can optimize on SKAd Network with Smadex's Flexible Mapping solution.
SKAd Is Here – Now What?
Now that Apple has officially announced the full SKAdNetwork implementation [...]
Case By Case Scenarios – How to read those SKAd postbacks
By limiting the information send through SKAd postbacks, Apple is opening a new chapter in digital advertising. The only scenario where IDFA will still be available is when the user provides consent to both the publisher app and the advertiser’s app.
Smadex and Attribution In The New SKAd Era
While we await the release of the App Tracking Transparency [...]
A closer look to Cohort reporting
Wondering what part of your marketing is bringing you the [...]