Flexible Mapping: Smadex’s New Solution for Campaign Optimization
Product
June 8, 2021

Flexible Mapping: Smadex’s New Solution for Campaign Optimization

With the latest changes introduced by SKAdNetwork, Apple has modified the way measurement and attribution work on iOS. With less…

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SKAd Attribution After ATT
SKAd Is Here – Now What?
April 26, 2021
Smadex new algorithms for SKAdNetwork based attribution
SKAdNetwork based attribution in the post-IDFA world
March 16, 2021
What to expect for SKAd Postbacks
What To Expect When You Are Expecting Those SKAd Postbacks
March 11, 2021

Case By Case Scenarios – How to read those SKAd postbacks

Mobile advertising is up to be all about granting performance while embracing a more comprehensive approach to users' privacy. By…

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Industry
March 5, 2021
What The ATT Data Flow Will Look Like

SKAd – What The New Data Flow Will Look Like

Post App Tracking Transparency (ATT) will change how mobile attribution works on iOS. However, it's not going to be a…

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Industry
March 2, 2021
Get ready for SKAd Attribution

Smadex and Attribution In The New SKAd Era

While we await the release of the App Tracking Transparency framework, we've been busy getting ready for SKAd attribution. In…

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Product
January 22, 2021
Join-Smadex-Team

Join the Smadex Team – Find Your Best Self

Join the Smadex team! - At Smadex, we have proven ourselves as a major player in the mobile advertising landscape.…

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Company
July 13, 2021
Smadex Flexible Mapping for SKAd Campaign Optimization

How To Maximize Campaign Optimization on SKAd

Now more than ever, advertisers need to distinguish the variables that move the needle, and SKAdnetwork won't provide much guidance.…

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Industry
June 8, 2021
101 Insights on SKAd | Webinar LATAM

101 Insights on SKAd you need to know – Webinar Recap

Entering the final stretch before ATT's full implementation, staying on top of the latest news can be crucial to minimize…

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Company
April 21, 2021
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