Smadex Blog
June 9, 2022
What’s new with SKAd Version 4.0
SKAd version 4.0 has been announced in WWDC 2022. Apple has listened to the feedback from developers and has added…
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SKAd version 4.0 has been announced in WWDC 2022. Apple has listened to the feedback from developers and has added…
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Now that Apple has officially announced the full SKAdNetwork implementation on the week of the 26th of April, it’s a…
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At Smadex, technology is at the core of our day-to-day. As Chief Data Officer, I make sure our team is…
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App Tracking Transparency’s rollout date is getting closer, and advertisers are getting mixed signals. That is, between SKAd postbacks and…
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Mobile advertising is up to be all about granting performance while embracing a more comprehensive approach to users' privacy. By…
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Post App Tracking Transparency (ATT) will change how mobile attribution works on iOS. However, it's not going to be a…
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While we await the release of the App Tracking Transparency framework, we've been busy getting ready for SKAd attribution. In…
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Join the Smadex team! - At Smadex, we have proven ourselves as a major player in the mobile advertising landscape.…
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Now more than ever, advertisers need to distinguish the variables that move the needle, and SKAdnetwork won't provide much guidance.…
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Entering the final stretch before ATT's full implementation, staying on top of the latest news can be crucial to minimize…
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