IAB Transparency Framework
August 5, 2020

Smadex now part of IAB UK Transparency Framework

This digital advertising transparency initiative was developed by IAB UK to help buyers understand more about the companies operating in…

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Smadex Korea

Hello 스마덱스! Bringing programmatic app user acquisition to South Korea

We have finally announced the opening of our South Korean branch in Seoul. 스마덱스 (Smadex) has been working with several…

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Smadex Hub

Introducing Hub: A major update to our Smadex DSP and analytics platform

We are pleased to announce the launch of Smadex Hub. A re-engineered version of our campaign management and analytics platform.…

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Smadex @ Appsflyer

See Smadex ad spend in Appsflyer

Almost certainly, you spend most of the time analyzing campaigns numbers. Getting ad spend data from different traffic sources, trying…

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coronavirus insights

Analyzing the impact of #StayHome in Programmatic supply

The beauty of the programmatic ecosystem is the interaction between supply and demand that creates constant opportunities for marketers and…

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ACTION TO ACTION MODEL

A model to estimate probability of user engagement with Machine Learning

PRESENTING ATA ATA is the acronym of Action To Action. In online advertising, users go through a marketing funnel defined…

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Astrea Algorithm

Machine Learning for programmatic price bidding

THE ASTREA ALGORITHM Why Astrea? She is the virgin goddess of justice, innocence, purity and precision, which is exactly the…

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