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Smadex updates, industry news
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What’s new with SKAd Version 4.0

In this blog post we summarize what is new with SKAd V4

7 Reasons You Should be using CTV Advertising

TV has changed and also the way we consume entertainment. [...]

Smadex’s Flexible Mapping: How to Optimize with SKAd Network

Learn how you can optimize on SKAd Network with Smadex's Flexible Mapping solution.

SKAd Is Here – Now What?

Now that Apple has officially announced the full SKAdNetwork implementation [...]

SKAdNetwork based attribution in the post-IDFA world

Smadex algorithms are designed to perform better for SKAdNetwork based attribution.

What To Expect When You Are Expecting Those SKAd Postbacks

App Tracking Transparency’s rollout date is getting closer, and advertisers [...]

Case By Case Scenarios – How to read those SKAd postbacks

By limiting the information send through SKAd postbacks, Apple is opening a new chapter in digital advertising. The only scenario where IDFA will still be available is when the user provides consent to both the publisher app and the advertiser’s app.