CTV advertising is exponentially growing as an opportunity to engage customers combining the perks of online advertising with the reach of TV. It offers many benefits inherent to its nature that advertisers can’t find in any other channel.
Delivering high-performing ad creatives is one of the biggest challenges faced by app marketers. The road to driving better results is a crafted combination where data and technology meet creativity.
How precise geo-targeting and Smadex’s algorithms helped inDrive grow at scale and expand into new markets
Learn how precise geo targeting and Smadex's algorithms helped inDrive grow at scale and expand into new markets.
Google has announced the release of their Better Ads experience policy. They have included new guidelines around unexpected interstitial ads when using Google Play apps.
Smadex’s integration with Adjust allowed Magic Tavern’s marketing team to get insights on the campaign performance.
Custom product pages are alternate versions of a default App Store product page created to highlight different elements and customizeg user experience.
We have put together a complete success story explaining how App to Web Campaigns can place the right ad in the right app at the right time.
Connected TV brings new opportunities for viewers to access all of their favorite content through linear TV, OTT (over-the-top) and every connected device, all in one place.