Smadex takes the following steps to minimise the risk of ad-fraud:
Our Operations team use content verification tools like IAS or MOAT to monitor suspicious activity by domain. All publishers with suspicious activity above a threshold are removed from campaigns. By working with prevetted inventory and trusted inventory sellers only, Smadex lowers the risk for ad fraud.
Smadex supports ads.txt to protect brands against ads appearing on fraudulent mobile websites and will look to adopt app-ads.txt in the future.
Finally, Smadex is integrated with Udger in order to detect fraudulent IPs.