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Smadex updates, industry news, and more!

By Candela Tagliabue|2024-04-18T09:14:02+00:00April 18, 2024|

MCP Insight and Smadex joined forces to present the “Transparency and Brand Safe Advertising” whitepaper.

By Mafe Roig|2024-06-04T11:43:11+00:00April 11, 2024|

In this webinar our panelists were guided in a conversation on the evolution and importance of creatives in the mobile app advertising industry.

By Maor Sadra|2024-03-06T16:31:32+00:00March 6, 2024|

Connected TV advertising has come a long way in the past decade, shifting from an emerging concept to a powerhouse channel.

By Judy Connolly|2024-02-13T14:01:57+00:00February 13, 2024|

In collaboration with AppsFlyer, Smadex has joined the movement towards a more robust and transparent ad engagement measurement.

By Mafe Roig|2024-01-08T10:57:54+00:00January 8, 2024|

Smadex's Cohorted Multidimensional Reporting Tool empowers you to dive deep into your campaigns by combining over 350 variables with cohorts.

By James Haslam|2023-12-14T12:25:52+00:00December 14, 2023|

Here is our rundown of what you need to beat your rivals in 2024 and beyond.

By Mafe Roig|2023-11-30T14:18:08+00:00November 30, 2023|

SKOverlay is a game-changing tool that improves the user experience, streamlines app installations, and boosts engagement.

By Jordon Weissman|2023-11-24T11:53:57+00:00November 24, 2023|

AGS Austin was a wonderful opportunity to meet new, amazing companies, speak about optimizing UA efforts.

By Mafe Roig|2023-11-23T13:54:58+00:00November 23, 2023|

Q5 is it's a strategic period for mobile app marketers. Marketers can capitalize on cost-effectiveness and the increase in app installs.