Get ready for SKAd Attribution

Smadex and Attribution In The New SKAd Era

While we await the release of the App Tracking Transparency framework, we've been busy getting ready for SKAd attribution. In…

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Learnings from 10 billion Limited Ad Tracking impressions

Learnings from 10 billion Limited Ad Tracking impressions bought in 2020

The digital advertising industry is in the midst of a structural change brought about by years of scrutiny around privacy…

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SKAdnetwork checklist for publishers and ad exchanges

SKAdnetwork Checklist for publishers and ad exchanges

At WWDC 2020, Apple announced several changes to iOS 14 that aim to increase the level of control and transparency…

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IAB Transparency Framework

Smadex now part of IAB UK Transparency Framework

This digital advertising transparency initiative was developed by IAB UK to help buyers understand more about the companies operating in…

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ironSource

ironSource in-game ad inventory now available to Smadex advertisers

The ad exchange is pairing with Smadex this month, joining the 35 mobile-focused exchanges already integrated into the Smadex DSP.…

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A closer look to Cohort reporting

Wondering what part of your marketing is bringing you the best results? Do you want to know if the latest…

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Entravision Appoints Stephen Chung as Chief Revenue Officer for its International Digital Business

SANTA MONICA, July 14, 2020  -- Entravision (NYSE: EVC), a leading global media, marketing and advertising technology company, announced the…

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Smadex Korea

Hello 스마덱스! Bringing programmatic app user acquisition to South Korea

We have finally announced the opening of our South Korean branch in Seoul. 스마덱스 (Smadex) has been working with several…

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Smadex Hub

Introducing Hub: A major update to our Smadex DSP and analytics platform

We are pleased to announce the launch of Smadex Hub. A re-engineered version of our campaign management and analytics platform.…

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