OUR BLOG

Smadex updates, industry news
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What is Google’s “Better Ads Experience” and how to face it

By Mafe Roig|2022-11-08T13:57:52+00:00September 30, 2022|

Google has announced the release of their Better Ads experience policy. They have included new guidelines around unexpected interstitial ads when using Google Play apps.

Utilizing CTV AdVision to top the most downloads game list in 142 countries

By Mafe Roig|2022-11-02T09:55:07+00:00September 13, 2022|

Smadex’s integration with Adjust allowed Magic Tavern’s marketing team to get insights on the campaign performance.

Smadex supports custom product pages

By Mafe Roig|2022-10-25T15:56:48+00:00September 1, 2022|

Custom product pages are alternate versions of a default App Store product page created to highlight different elements and customizeg user experience.

Nutra Success story with App to Web Campaigns

By Mafe Roig|2022-09-30T15:18:23+00:00August 29, 2022|

We have put together a complete success story explaining how App to Web Campaigns can place the right ad in the right app at the right time.

What’s new with SKAd Version 4.0

By Oriol Malvehy|2022-09-13T12:55:05+00:00June 9, 2022|

SKAd version 4.0 has been announced in WWDC 2022. Apple has listened to the feedback from developers and has added some new features to allow advertisers to have more data.

7 Reasons You Should be using CTV Advertising

By Mafe Roig|2022-09-01T13:42:10+00:00May 30, 2022|

Connected TV brings new opportunities for viewers to access all of their favorite content through linear TV, OTT (over-the-top) and every connected device, all in one place.