Smadex’s best practices & guidelines for programmatic brand safety

Brand safety is a growing worry and constantly in the news as a hot topic, more often than not for…

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Native Ads

Access native ads in premium mobile web and in-app at scale

The demand for native ads continues to grow as more and more brands and agencies are allocating larger portions of…

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MOAT

Smadex partners with MOAT to guarantee brand safety and viewability

We are excited to announce our new partnership with MOAT, to drive higher viewability standards and brand safety for mobile…

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new feature

Manage all your creatives with the new creative library tool

We've released a new feature in the Workspace area that uses efficiency to improve creative flexibility. Users can now build…

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Entravision completes acquisition of Smadex

13/06/2018 company update: We are pleased to announce that Entravision (NYSE: EVC), a has completed the acquisition of mobile DSP…

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ads.txt

Brand safety and ad fraud improvements using Ads.txt

Ads.txt was one of the key buzzwords in programmatic advertising last year. After slow adoption, take up accelerated during the…

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Meet Smadex at MWC 2018 in Barcelona

The Smadex team will be at MWC 2018 again this year and you’ll be able to find us in Hall 8.1…

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Goal

Attribution models for mobile advertising

A well-built media plan involves the very difficult challenge of trying to balance the different advertising channels used in acquiring and retaining…

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Integral Ad Science

Pre-bid for brand safety and viewability

Smadex takes brand safety very seriously: this is reflected in our platform, by giving advertisers full transparency into bid-stream level…

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