CTV advertising is exponentially growing as an opportunity to engage customers combining the perks of online advertising with the reach of TV. It offers many benefits inherent to its nature that advertisers can’t find in any other channel:
CTV around the world
Over the past decade consumption habits have dramatically transformed and now, users can access content any time and anywhere they want. CTV offers consumers a wide selection of content options from streaming apps to gaming and more. Its usage grew during COVID-19 pandemic and has been persistent afterwards, going from just under six million hours in February 2020 to 9.4 million hours by February 2022 in the US.
According to an Innovid Report, 82% of households are expected to be connected to CTV by 2023.
With viewers quickly going from linear TV to Connected TV, it’s crucial for advertisers to adopt a full-funnel approach to maximize reach and build their brand among key audiences. CTV advertising is exponentially growing as an opportunity to engage users combining the perks of online advertising with the reach of TV.
The global connected TVs market size is anticipated to be valued at US$ 12.6 Billion in 2022 and US$ 16.2 Billion in 2032.
Embracing the opportunity of CTV advertising in the midst of Qatar World Cup 2022
This year, it’s expected that five million people tune in to the 2022 World Cup in Qatar and it will be available via online live streaming platforms. This record in viewership, combined with new broadcasting channels presents a unique opportunity for advertisers to reach new audiences.
The World Cup 2022 games are going to take place during a time in which people are starting to think about holidays and what to buy for presents. Essentially this could translate into having access to reach a wide audience open minded to purchase.
According to a study carried out by Statista, over half of consumers in the US start their holiday shopping during October.
Taking advantage of the possibilities of CTV makes it much simpler for brands to reach their target audiences across a variety of Connected TV. Advertisers can set their campaigns on their own parameters for budget, goals, time of days and geos focusing on specific games and timeframes that match their audiences.