Smadex is ready for SKAN 4.0: Why Advertisers Should Start Testing Now
Mastering SKAN presents challenges that prevent easy optimizations. However, Smadex has been running SKAN campaigns at scale for global brands.
Adapting to the AI Era: How Artificial Intelligence is Changing the Way We Work
It’s inevitable to start wondering how far will artificial intelligence go and how it will affect human connections and the way we work.
Mytona increases IPM for Seekers Notes by 50% using Custom Product Pages with Smadex
Smadex developed a strategy for Mytona to run Custom Product Page campaigns.
Mobile Game Marketing with SKAN: How to boost your iOS campaigns
The release of SKAN 4.0 brings new features and new options for app developers and ad networks. It remains a very complex subject that requires preparation in advance in order to make it work.
Smadex integrates with Mintegral
Mintegral and Smadex are excited to announce their new partnership, bringing together Mintegral's vast mobile inventory and Smadex's advanced targeting and optimization technology.
Subscription video on-demand service surpasses campaign goals with Smadex SKAd optimization tool
The client needed to find a trustworthy partner that could deliver their marketing budgets while being able to optimize towards SKAdNetwork events.
The opportunity of CTV advertising in World Cup 2022
CTV advertising is exponentially growing as an opportunity to engage customers combining the perks of online advertising with the reach of TV. It offers many benefits inherent to its nature that advertisers can’t find in any other channel.
Publisher level bidding for improved performance and efficiency
All publishers are not equal on price. The price you [...]
SpotX and Teads added to expand video programmatic supply
We are excited to announce that we’ve integrated with SpotX [...]