Smadex integrates MobFox for global mobile ad inventory

        We’re excited to announce that Smadex has integrated with MobFox to gain access to its global…

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Smadex launches native ads with global scale

We are excited to announce the launch of native ads on the Smadex platform. This will give advertisers a new…

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Why marketers need to park the CPA model and work with dCPM on programmatic

What is dCPM? dCPM = Dynamic CPM (Cost per mille or Cost per thousand impressions) The modern marketer’s predicament Marketers…

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Adding more VAST, MRAID, NATIVE and PRE-ROLL mobile video inventory

There’s increasing demand for mobile video ad inventory from both performance and brand advertisers. That’s good news for everyone, because…

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Smadex hires ex-Adfonic co-founder Paul Childs as Chief Revenue Officer

We’re excited to announce that mobile advertising veteran Paul Childs has joined us as Chief Revenue Officer, where he will…

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Relax and chill at the Smadex MWC party on Monday 22nd February 7-11pm

We will be hosting an MWC party with drinks and canapés  on the first night of Mobile World Congress from…

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Meet the Smadex team at Mobile World Congress 2016

GSMA Mobile World Congress February 22nd to 26th Barcelona It's that time of year again when people in the mobile…

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Apple again forces changes with iOS9: mobile ads to move to SSL

What is it? With the release of iOS 9 Apple has enforced secure connections between applications and back ends. What…

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Product release: New advanced optimization tool for performance advertisers

We are excited to announce the release of our new optimization tool that gives performance advertisers detailed granular data and…

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