What’s new with SKAd Version 4.0
In this blog post we summarize what is new with SKAd V4
How To Maximize Campaign Optimization on SKAd
Apple only allows 100 values for campaign_ID. You will need to decide how to use them wisely. Take the lead with Smadex.
SKAd Is Here – Now What?
Now that Apple has officially announced the full SKAdNetwork implementation [...]
101 Insights on SKAd you need to know – Webinar Recap
Watch the webinar and get the latest insights on SKAd from top leaders in the industry.
SKAdNetwork based attribution in the post-IDFA world
Smadex algorithms are designed to perform better for SKAdNetwork based attribution, making the most of the data available.
What To Expect When You Are Expecting Those SKAd Postbacks
App Tracking Transparency’s rollout date is getting closer, and advertisers [...]
Case By Case Scenarios – How to read those SKAd postbacks
By limiting the information send through SKAd postbacks, Apple is opening a new chapter in digital advertising. The only scenario where IDFA will still be available is when the user provides consent to both the publisher app and the advertiser’s app.
SKAd – What The New Data Flow Will Look Like
Post App Tracking Transparency (ATT) will change how mobile attribution [...]
Smadex and Attribution In The New SKAd Era
While we await the release of the App Tracking Transparency [...]
Learnings from 10 billion Limited Ad Tracking impressions bought in 2020
The digital advertising industry is in the midst of a [...]