What’s new with SKAd Version 4.0

SKAd version 4.0 has been announced in WWDC 2022. Apple has listened to the feedback from developers and has added some new features to allow advertisers to have more data.

By |2022-09-13T12:55:05+00:00June 9, 2022|

Case By Case Scenarios – How to read those SKAd postbacks

By limiting the information send through SKAd postbacks, Apple is opening a new chapter in digital advertising. The only scenario where IDFA will still be available is when the user provides consent to both the publisher app and the advertiser’s app.

By |2022-08-31T13:20:45+00:00March 5, 2021|
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