The release of SKAN 4.0 brings new features and new options for app developers and ad networks. It remains a very complex subject that requires preparation in advance in order to make it work.
Alongside the release of iOS 16.1, Apple has also published the documentation for SKAd Network 4.0 for developers.
SKAd version 4.0 has been announced in WWDC 2022. Apple has listened to the feedback from developers and has added some new features to allow advertisers to have more data.
Apple only allows 100 values for campaign_ID. You will need to decide how to use them wisely. Take the lead with Smadex.
Now that Apple has officially announced the full SKAdNetwork implementation [...]
Watch the webinar and get the latest insights on SKAd from top leaders in the industry.
Smadex algorithms are designed to perform better for SKAdNetwork based attribution.
App Tracking Transparency’s rollout date is getting closer, and advertisers [...]
By limiting the information send through SKAd postbacks, Apple is opening a new chapter in digital advertising. The only scenario where IDFA will still be available is when the user provides consent to both the publisher app and the advertiser’s app.
Post App Tracking Transparency (ATT) will change how mobile attribution [...]
