How To Maximize Campaign Optimization on SKAd
Apple only allows 100 values for campaign_ID. You will need to decide how to use them wisely. Take the lead with Smadex.
101 Insights on SKAd you need to know – Webinar Recap
Watch the webinar and get the latest insights on SKAd from top leaders in the industry.
What To Expect When You Are Expecting Those SKAd Postbacks
App Tracking Transparency’s rollout date is getting closer, and advertisers [...]
SKAd – What The New Data Flow Will Look Like
Post App Tracking Transparency (ATT) will change how mobile attribution [...]
SKAdnetwork Checklist for publishers and ad exchanges
At WWDC 2020, Apple announced several changes to iOS 14 [...]
Smadex now part of IAB UK Transparency Framework
This digital advertising transparency initiative was developed by IAB UK [...]
ironSource in-game ad inventory now available to Smadex advertisers
The ad exchange is pairing with Smadex this month, joining [...]
Entravision Appoints Stephen Chung as Chief Revenue Officer for its International Digital Business
SANTA MONICA, July 14, 2020 -- Entravision (NYSE: EVC), a [...]
See Smadex ad spend in Appsflyer
Read about Smadex API integration with Appsflyer, giving you the possibility to analyze ROI at the Ad level directly on your MMP.
Analyzing the impact of #StayHome in Programmatic supply
The beauty of the programmatic ecosystem is the interaction between [...]