The Holiday Quarter: A Season of Opportunity for Mobile App Marketers
Q5 is it's a strategic period for mobile app marketers. Marketers can capitalize on cost-effectiveness and the increase in app installs.
Breaking Through SKAN’s Limitations with Smadex’s Flexier Flexible Mapping
With the Flexier Flexible Mapping, advertisers can truly move the needle and break through SKAN's limitations.
Event Lowdown: Smadex at AGS Barcelona
AGS Barcelona 2023 was a great gathering of the brightest minds in the mobile app industry to discuss trends, strategies, and innovations.
Proven Techniques for Ad Creative Optimization
Experts from Singular, Carry1st, and Smadex joined to discuss and shed some light on the world of Creative techniques.
Understanding CTV Attribution: How does it work?
CTV attribution helps advertisers understand how their CTV ads contribute to user actions, such as app installs.
Smadex CTV Campaign Proves Incrementality Lift in Bandai Namco Mobile Flagship Game
Bandai Namco Mobile, a renowned multinational game publisher, embraced the opportunity to explore Connected TV (CTV).
Smadex to Spearhead CTV Campaigns for Prestigious ‘GSP Plus’ Project in Korea
Global AdTech company Smadex represented by Chris Yu, has been selected as a cooperative partner in the 'GSP Plus' Project.
Smadex Integrates With BidMachine: Empowering App Marketers for Monetization Success
Smadex has recently completed its integration with BidMachine, a cutting-edge supply-side platform (SSP).
Event Lowdown: Smadex at Israel Mobile Summit
Israel Mobile Summit brings together app marketers, growth specialists, publishers, and industry leaders in the heart of Israel's tech hub.
Event Lowdown: Smadex at White Nights Istanbul
Last month, our Smadex Growth Squad had the opportunity to attend White Nights Istanbul.