The Evolution of Connected TV Advertising: From Media PCs to Algorithmic Measurement
Connected TV advertising has come a long way in the past decade, shifting from an emerging concept to a powerhouse channel.
Smadex Takes the Lead with AppsFlyer Enriched Engagement Metrics
In collaboration with AppsFlyer, Smadex has joined the movement towards a more robust and transparent ad engagement measurement.
Get to Know: Smadex Cohorted Multidimensional
Smadex's Cohorted Multidimensional Reporting Tool empowers you to dive deep into your campaigns by combining over 350 variables with cohorts.
Elevate Your iOS Performance with SKOverlay
SKOverlay is a game-changing tool that improves the user experience, streamlines app installations, and boosts engagement.
The Holiday Quarter: A Season of Opportunity for Mobile App Marketers
Q5 is it's a strategic period for mobile app marketers. Marketers can capitalize on cost-effectiveness and the increase in app installs.
Breaking Through SKAN’s Limitations with Smadex’s Flexier Flexible Mapping
With the Flexier Flexible Mapping, advertisers can truly move the needle and break through SKAN's limitations.
Understanding CTV Attribution: How does it work?
CTV attribution helps advertisers understand how their CTV ads contribute to user actions, such as app installs.