Smadex takeaways on what to expect from SKAd Network 4.0
Alongside the release of iOS 16.1, Apple has also published the documentation for SKAd Network 4.0 for developers.
Smadex supports custom product pages
Custom product pages are alternate versions of a default App Store product page created to highlight different elements and customizeg user experience.
How To Maximize Campaign Optimization on SKAd
Apple only allows 100 values for campaign_ID. You will need to decide how to use them wisely. Take the lead with Smadex.
Apple again forces changes with iOS9: mobile ads to move to SSL
What is it? With the release of iOS 9 Apple [...]
iOS 9 targeting now supported on Smadex
After the first week of release, over 50% of Apple [...]