Smadex is ready for SKAN 4.0: Why Advertisers Should Start Testing Now
Mastering SKAN presents challenges that prevent easy optimizations. However, Smadex has been running SKAN campaigns at scale for global brands.
Mobile Game Marketing with SKAN: How to boost your iOS campaigns
The release of SKAN 4.0 brings new features and new options for app developers and ad networks. It remains a very complex subject that requires preparation in advance in order to make it work.
Subscription video on-demand service surpasses campaign goals with Smadex SKAd optimization tool
The client needed to find a trustworthy partner that could deliver their marketing budgets while being able to optimize towards SKAdNetwork events.
Smadex takeaways on what to expect from SKAd Network 4.0
Alongside the release of iOS 16.1, Apple has also published the documentation for SKAd Network 4.0 for developers.
Nutra Success story with App to Web Campaigns
We have put together a complete success story explaining how App to Web Campaigns can place the right ad in the right app at the right time.