With the Flexier Flexible Mapping, advertisers can truly move the needle and break through SKAN's limitations.
Mastering SKAN presents challenges that prevent easy optimizations. However, Smadex has been running SKAN campaigns at scale for global brands.
The release of SKAN 4.0 brings new features and new options for app developers and ad networks. It remains a very complex subject that requires preparation in advance in order to make it work.
The client needed to find a trustworthy partner that could deliver their marketing budgets while being able to optimize towards SKAdNetwork events.
Alongside the release of iOS 16.1, Apple has also published the documentation for SKAd Network 4.0 for developers.
We have put together a complete success story explaining how App to Web Campaigns can place the right ad in the right app at the right time.