Global AdTech company Smadex represented by Chris Yu, has been selected as a cooperative partner in the 'GSP Plus' Project.
Last month, our Smadex Growth Squad had the opportunity to attend White Nights Istanbul.
MAU remains one of the best conferences in the US. It provides an unparalleled opportunity to build genuine relationships in a somewhat surreal environment, and it's these shared experiences that truly bring people together.
With the participation of Gisjbert Pols from Adjust, Martha Masachs from Funplus, and Alfons Schwartz and Júlia Planas from Smadex, we hosted a webinar dedicated to answering the most significant questions about CTV.
Smadex performed creative analysis to identify the best-performing elements within the Ad Creatives with the goal of exponentially increasing the overall install per mille (IPM).
Talabat wanted to grow and expand their business to new markets. They decided to go for an innovative strategy for them and try interstitial ads.
The beauty of the programmatic ecosystem is the interaction between [...]
Brand safety is a growing worry and constantly in the [...]