Smadex to Spearhead CTV Campaigns for Prestigious ‘GSP Plus’ Project in Korea
Global AdTech company Smadex represented by Chris Yu, has been selected as a cooperative partner in the 'GSP Plus' Project.
Event Lowdown: Smadex at White Nights Istanbul
Last month, our Smadex Growth Squad had the opportunity to attend White Nights Istanbul.
Event Lowdown: Smadex at MAU Vegas 2023
MAU remains one of the best conferences in the US. It provides an unparalleled opportunity to build genuine relationships in a somewhat surreal environment, and it's these shared experiences that truly bring people together.
Get Connected: Leveraging CTV for Growth Webinar Takeaways
With the participation of Gisjbert Pols from Adjust, Martha Masachs from Funplus, and Alfons Schwartz and Júlia Planas from Smadex, we hosted a webinar dedicated to answering the most significant questions about CTV.
Voodoo’s IPMs increased by 50% with Smadex’s creative analysis
Smadex performed creative analysis to identify the best-performing elements within the Ad Creatives with the goal of exponentially increasing the overall install per mille (IPM).
Talabat achieves a competitive CPA and reaches 2x CTR% by focusing on high-impact formats
Talabat wanted to grow and expand their business to new markets. They decided to go for an innovative strategy for them and try interstitial ads.
Analyzing the impact of #StayHome in Programmatic supply
The beauty of the programmatic ecosystem is the interaction between [...]
Smadex’s best practices & guidelines for programmatic brand safety
Brand safety is a growing worry and constantly in the [...]