The Opportunity: Creative Analysis

The Smadex team recognized that Ad Creative played a crucial role in driving further success for Voodoo and knew that unlocking the campaign’s full potential would require a deeper understanding of all the creative elements involved.

Smadex performed creative analysis to identify the best-performing elements within the Ad Creatives with the goal of exponentially increasing the overall install per mille (IPM). The analysis consisted of two parts: an overall creative analysis and a look at how playables performed in the campaigns Voodoo was running. Running creative tests led to identifying which creative elements had the most influence over performance.

Smadex’s expertise in mobile user acquisition and creative testing is unparalleled. Their rigorous analysis and insights helped us identify the specific creative elements that were driving performance, enabling us to optimize our campaigns and achieve great results. Smadex’s unwavering commitment to excellence and innovative approach to problem-solving make them an invaluable partner for any mobile marketer seeking to enhance their campaigns.
Oğuz Ayar | Sr. User Acquisition Manager, Hybrid-Casual at

About Voodoo

Voodoo, a leading French developer of hyper casual games, sought to increase market share for their app, Mob Control, a hybrid casual game with over 10 million downloads worldwide. They partnered with Smadex since the beginning of 2023, running iOS campaigns in the US for Mob Control.