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SKAdNetwork based attribution in the post-IDFA world
Smadex algorithms are designed to perform better for SKAdNetwork based attribution.
What To Expect When You Are Expecting Those SKAd Postbacks
App Tracking Transparency’s rollout date is getting closer, and advertisers [...]
Case By Case Scenarios – How to read those SKAd postbacks
By limiting the information send through SKAd postbacks, Apple is opening a new chapter in digital advertising. The only scenario where IDFA will still be available is when the user provides consent to both the publisher app and the advertiser’s app.
SKAd – What The New Data Flow Will Look Like
Post App Tracking Transparency (ATT) will change how mobile attribution [...]
Smadex and Attribution In The New SKAd Era
While we await the release of the App Tracking Transparency [...]
Learnings from 10 billion Limited Ad Tracking impressions bought in 2020
The digital advertising industry is in the midst of a [...]
SKAdnetwork Checklist for publishers and ad exchanges
At WWDC 2020, Apple announced several changes to iOS 14 [...]
Smadex now part of IAB UK Transparency Framework
This digital advertising transparency initiative was developed by IAB UK [...]
ironSource in-game ad inventory now available to Smadex advertisers
The ad exchange is pairing with Smadex this month, joining [...]
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