2025 Is The Year of CTV – Are You Ready?
Unlock CTV’s full potential in 2025 with smarter targeting and impactful, high-performing campaigns!
Keeping it Simple with Dani Diaz – CTV
CTV is reshaping advertising. Dani Diaz shares Smadex’s strategies and key trends for success.
Jingle All the Way: Boosting Your Mobile App’s Performance This Holiday Season
Boost holiday app performance with festive strategies that drive engagement and maximize sales.
Going for Gold: Strategies for apps to win during the Olympic Games Paris 2024
Olympic Games Paris 2024 is a great opportunity for apps to grow, innovate, and succeed.
Beyond Awareness: The Power of CTV in Mobile User Acquisition
CTV is evolving. Its potential for user acquisition will only grow. By embracing this, you can unlock new audiences and drive app installs.
The Evolution of Connected TV Advertising: From Media PCs to Algorithmic Measurement
Connected TV advertising has come a long way in the past decade, shifting from an emerging concept to a powerhouse channel.
Understanding CTV Attribution: How does it work?
CTV attribution helps advertisers understand how their CTV ads contribute to user actions, such as app installs.
Event Lowdown: Smadex at AGS London
The Smadex London team recently attended the wonderful App Growth Summit held at Shoreditch Studios a few weeks ago.
Smadex CTV Campaign Proves Incrementality Lift in Bandai Namco Mobile Flagship Game
Bandai Namco Mobile, a renowned multinational game publisher, embraced the opportunity to explore Connected TV (CTV).
Smadex to Spearhead CTV Campaigns for Prestigious ‘GSP Plus’ Project in Korea
Global AdTech company Smadex represented by Chris Yu, has been selected as a cooperative partner in the 'GSP Plus' Project.