Jingle All the Way: Boosting Your Mobile App’s Performance This Holiday Season
Boost holiday app performance with festive strategies that drive engagement and maximize sales.
Going for Gold: Strategies for apps to win during the Olympic Games Paris 2024
Olympic Games Paris 2024 is a great opportunity for apps to grow, innovate, and succeed.
Beyond Awareness: The Power of CTV in Mobile User Acquisition
CTV is evolving. Its potential for user acquisition will only grow. By embracing this, you can unlock new audiences and drive app installs.
The Evolution of Connected TV Advertising: From Media PCs to Algorithmic Measurement
Connected TV advertising has come a long way in the past decade, shifting from an emerging concept to a powerhouse channel.
Understanding CTV Attribution: How does it work?
CTV attribution helps advertisers understand how their CTV ads contribute to user actions, such as app installs.
Event Lowdown: Smadex at AGS London
The Smadex London team recently attended the wonderful App Growth Summit held at Shoreditch Studios a few weeks ago.
Smadex CTV Campaign Proves Incrementality Lift in Bandai Namco Mobile Flagship Game
Bandai Namco Mobile, a renowned multinational game publisher, embraced the opportunity to explore Connected TV (CTV).
Smadex to Spearhead CTV Campaigns for Prestigious ‘GSP Plus’ Project in Korea
Global AdTech company Smadex represented by Chris Yu, has been selected as a cooperative partner in the 'GSP Plus' Project.
Get Connected: Leveraging CTV for Growth Webinar Takeaways
With the participation of Gisjbert Pols from Adjust, Martha Masachs from Funplus, and Alfons Schwartz and Júlia Planas from Smadex, we hosted a webinar dedicated to answering the most significant questions about CTV.
The opportunity of CTV advertising in World Cup 2022
CTV advertising is exponentially growing as an opportunity to engage customers combining the perks of online advertising with the reach of TV. It offers many benefits inherent to its nature that advertisers can’t find in any other channel.