Bandai Namco Mobile, a renowned multinational game publisher, embraced the opportunity to explore Connected TV (CTV).
With the participation of Gisjbert Pols from Adjust, Martha Masachs from Funplus, and Alfons Schwartz and Júlia Planas from Smadex, we hosted a webinar dedicated to answering the most significant questions about CTV.
CTV advertising is exponentially growing as an opportunity to engage customers combining the perks of online advertising with the reach of TV. It offers many benefits inherent to its nature that advertisers can’t find in any other channel.
Connected TV brings new opportunities for viewers to access all of their favorite content through linear TV, OTT (over-the-top) and every connected device, all in one place.