View attribution: building a case for using it

There are two types of events that can lead to [...]

By staff|2016-04-18T10:40:54+00:00April 18, 2016|

Smadex integrates Dailymotion for programmatic mobile video

We are excited to announce that Smadex has integrated into [...]

By staff|2016-04-08T12:26:25+00:00April 8, 2016|

Smadex integrates MobFox for global mobile ad inventory

        We’re excited to announce that Smadex [...]

By staff|2016-04-08T12:21:08+00:00April 8, 2016|

Smadex launches native ads with global scale

We are excited to announce the launch of native ads [...]

By staff|2016-04-07T10:24:05+00:00April 7, 2016|

Why marketers need to park the CPA model and work with dCPM on programmatic

What is dCPM? dCPM = Dynamic CPM (Cost per mille [...]

By staff|2016-02-16T12:40:43+00:00February 16, 2016|

Adding more VAST, MRAID, NATIVE and PRE-ROLL mobile video inventory

There’s increasing demand for mobile video ad inventory from both [...]

By staff|2016-02-10T12:08:43+00:00February 10, 2016|

Apple again forces changes with iOS9: mobile ads to move to SSL

What is it? With the release of iOS 9 Apple [...]

By staff|2015-12-03T15:14:57+00:00December 3, 2015|

Product release: New advanced optimization tool for performance advertisers

We are excited to announce the release of our new [...]

By staff|2015-11-27T15:38:34+00:00November 27, 2015|

Smadex releases video ad formats for branding and performance campaigns

Video is a stronger ad format that drives higher levels [...]

By staff|2015-11-24T17:37:30+00:00November 24, 2015|

Presenting Smadex Creative Labs

A big gap that exists in the mobile ad space [...]

By staff|2015-11-23T16:26:29+00:00November 23, 2015|