Beyond Awareness: The Power of CTV in Mobile User Acquisition
CTV is evolving. Its potential for user acquisition will only grow. By embracing this, you can unlock new audiences and drive app installs.
The Evolution of Connected TV Advertising: From Media PCs to Algorithmic Measurement
Connected TV advertising has come a long way in the past decade, shifting from an emerging concept to a powerhouse channel.
Understanding CTV Attribution: How does it work?
CTV attribution helps advertisers understand how their CTV ads contribute to user actions, such as app installs.
Smadex CTV Campaign Proves Incrementality Lift in Bandai Namco Mobile Flagship Game
Bandai Namco Mobile, a renowned multinational game publisher, embraced the opportunity to explore Connected TV (CTV).
Get Connected: Leveraging CTV for Growth Webinar Takeaways
With the participation of Gisjbert Pols from Adjust, Martha Masachs from Funplus, and Alfons Schwartz and Júlia Planas from Smadex, we hosted a webinar dedicated to answering the most significant questions about CTV.
The opportunity of CTV advertising in World Cup 2022
CTV advertising is exponentially growing as an opportunity to engage customers combining the perks of online advertising with the reach of TV. It offers many benefits inherent to its nature that advertisers can’t find in any other channel.
Utilizing CTV AdVision to top the most downloads game list in 142 countries
Smadex’s integration with Adjust allowed Magic Tavern’s marketing team to get insights on the campaign performance.
7 Reasons You Should be using CTV Advertising
Connected TV brings new opportunities for viewers to access all of their favorite content through linear TV, OTT (over-the-top) and every connected device, all in one place.