The $1 CTV CPM Myth: Sometimes, You Get What You Pay For
A $1 or $2 CTV CPM can look great in a media plan. More impressions, more reach, more scale, all for less. But in Connected TV, the cheapest CPM is not always the best buy.
Smadex and OpenGlass Unlock CTV Pause Ads for Mobile Growth
Discover how Smadex and OpenGlass turn CTV pause screens into high-converting, pressure-free windows for mobile growth.
Precision & Performance: Recapping CTV Live NY 2026
Discover the 3 major takeaways on CTV performance advertising 2026, including outcome optimization, and future trends.
CTV Live! New York: Performance CTV Enters a New Era
In November, we brought together leaders across mobile growth, [...]
2025 Is The Year of CTV – Are You Ready?
Unlock CTV’s full potential in 2025 with smarter targeting and impactful, high-performing campaigns!
Keeping it Simple with Dani Diaz – CTV
CTV is reshaping advertising. Dani Diaz shares Smadex’s strategies and key trends for success.
Beyond Awareness: The Power of CTV in Mobile User Acquisition
CTV is evolving. Its potential for user acquisition will only grow. By embracing this, you can unlock new audiences and drive app installs.
The Evolution of Connected TV Advertising: From Media PCs to Algorithmic Measurement
Connected TV advertising has come a long way in the past decade, shifting from an emerging concept to a powerhouse channel.
Understanding CTV Attribution: How does it work?
CTV attribution helps advertisers understand how their CTV ads contribute to user actions, such as app installs.
Smadex CTV Campaign Proves Incrementality Lift in Bandai Namco Mobile Flagship Game
Bandai Namco Mobile, a renowned multinational game publisher, embraced the opportunity to explore Connected TV (CTV).