How To Maximize Campaign Optimization on SKAd
Apple only allows 100 values for campaign_ID. You will need to decide how to use them wisely. Take the lead with Smadex.
SKAd Is Here – Now What?
Now that Apple has officially announced the full SKAdNetwork implementation [...]
SKAdNetwork based attribution in the post-IDFA world
Smadex algorithms are designed to perform better for SKAdNetwork based attribution.
Case By Case Scenarios – How to read those SKAd postbacks
By limiting the information send through SKAd postbacks, Apple is opening a new chapter in digital advertising. The only scenario where IDFA will still be available is when the user provides consent to both the publisher app and the advertiser’s app.
Smadex and Attribution In The New SKAd Era
While we await the release of the App Tracking Transparency [...]