Talabat achieves a competitive CPA and reaches 2x CTR% by focusing on high-impact formats
Talabat wanted to grow and expand their business to new markets. They decided to go for an innovative strategy for them and try interstitial ads.
Why marketers need to park the CPA model and work with dCPM on programmatic
What is dCPM? dCPM = Dynamic CPM (Cost per mille [...]