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Smadex updates, industry news, and more!

By Mafe Roig|2024-07-31T11:44:06+00:00July 31, 2024|

Running UA and retargeting campaigns simultaneously is an effective approach to maximizing growth in the competitive mobile app marketing landscape.

By Candela Tagliabue|2024-07-25T08:51:27+00:00July 18, 2024|

Discover how Google's Privacy Sandbox is revolutionizing digital advertising by improving privacy and replacing device IDs and cookies.

By Candela Tagliabue|2024-06-26T13:42:36+00:00June 26, 2024|

Olympic Games Paris 2024 is a great opportunity for apps to grow, innovate, and succeed.

By Candela Tagliabue|2024-06-06T09:13:26+00:00June 4, 2024|

Seasonal mobile app campaigns are an exciting way for brands to connect with their audience on a deeper level.

By Mafe Roig|2024-05-08T09:52:45+00:00May 8, 2024|

CTV is evolving. Its potential for user acquisition will only grow. By embracing this, you can unlock new audiences and drive app installs.

By Candela Tagliabue|2024-04-30T11:38:22+00:00April 30, 2024|

Collaboration, communication, and transparency are the keys to success in any business to effectively fight fraud.

By Candela Tagliabue|2024-04-18T09:14:02+00:00April 18, 2024|

MCP Insight and Smadex joined forces to present the “Transparency and Brand Safe Advertising” whitepaper.

By Mafe Roig|2024-06-04T11:43:11+00:00April 11, 2024|

In this webinar our panelists were guided in a conversation on the evolution and importance of creatives in the mobile app advertising industry.

By Maor Sadra|2024-03-06T16:31:32+00:00March 6, 2024|

Connected TV advertising has come a long way in the past decade, shifting from an emerging concept to a powerhouse channel.