Smadex verified for Brand Safety Principles

Dario Diament

Today, Smadex, leading mobile-first DSP for branding and performance advertisers, has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardize brand reputation.

The company’s strong programmatic technology enables advertisers to acquire the highest quality new customers and reach their target audience at scale using engaging ad formats in brand safe environments. Smadex offers a complete solution for apps, agencies and brands looking for a trusted and credible mobile advertising platform.

As a JICWEBS approved auditor, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s audit services please go to

“Smadex is fully committed to building technology and processes that address brand safety, ad fraud and viewability. We are working with both the trade and regularity industry bodies including JICWEBS on achieving certifications so that we can continue to push ahead and raise the bar for greater transparency and brand safety for our customers.”


“We are delighted to have audited Smadex to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. Our auditing services give the industry confidence about compliance with JICWEBS industry-agreed standards, raising the bar in the important area of brand safety.”

Simon Redlich, Chief Executive at ABC

This is is part of Smadex commitment to industry transparency, brand safety and fight against fraud, including our IAB Gold Standard Certification and Kochava Index best-in-class recognitiion.

More great articles

Why marketers need to park the CPA model and work with dCPM on programmatic

What is dCPM? dCPM = Dynamic CPM (Cost per mille or Cost per thousand impressions) The modern marketer’s predicament Marketers…

Read Story

Adding more VAST, MRAID, NATIVE and PRE-ROLL mobile video inventory

There’s increasing demand for mobile video ad inventory from both performance and brand advertisers. That’s good news for everyone, because…

Read Story

Tap into our advanced audience targeting features

At Smadex, our goal is to build the best mobile Demand-Side Platform for advertisers to run both brand and performance…

Read Story