Why Overlooking Android Ad Campaigns is a Missed Opportunity
A balanced strategy that cleverly includes both operating systems is essential for achieving long-term success and maximizing your app's potential.
Maximize Your App Growth Combining User Acquisition and Retargeting Campaigns
Running UA and retargeting campaigns simultaneously is an effective approach to maximizing growth in the competitive mobile app marketing landscape.
Beyond Awareness: The Power of CTV in Mobile User Acquisition
CTV is evolving. Its potential for user acquisition will only grow. By embracing this, you can unlock new audiences and drive app installs.
The Art & Science of Engaging Creatives that Convert
In this webinar our panelists were guided in a conversation on the evolution and importance of creatives in the mobile app advertising industry.
Get to Know: Smadex Cohorted Multidimensional
Smadex's Cohorted Multidimensional Reporting Tool empowers you to dive deep into your campaigns by combining over 350 variables with cohorts.
Elevate Your iOS Performance with SKOverlay
SKOverlay is a game-changing tool that improves the user experience, streamlines app installations, and boosts engagement.
The Holiday Quarter: A Season of Opportunity for Mobile App Marketers
Q5 is it's a strategic period for mobile app marketers. Marketers can capitalize on cost-effectiveness and the increase in app installs.
Proven Techniques for Ad Creative Optimization
Experts from Singular, Carry1st, and Smadex joined to discuss and shed some light on the world of Creative techniques.
Understanding CTV Attribution: How does it work?
CTV attribution helps advertisers understand how their CTV ads contribute to user actions, such as app installs.
Smadex CTV Campaign Proves Incrementality Lift in Bandai Namco Mobile Flagship Game
Bandai Namco Mobile, a renowned multinational game publisher, embraced the opportunity to explore Connected TV (CTV).