March 16, 2021

Optimization in the post-IDFA world

At Smadex, technology is at the core of our day-to-day. As Chief Data Officer, I make sure we are on…

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Smadex and Attribution In The New SKAN Era

While we are looking forward to Apple confirming the updated release date of the ATT (App Tracking Transparency) framework, at…

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Learnings from 10 billion Limited Ad Tracking impressions bought in 2020

The digital advertising industry is in the midst of a structural change brought about by years of scrutiny around privacy…

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ios 14

SKAdnetwork checklist for publishers and ad exchanges

At WWDC 2020, Apple announced several changes to iOS 14 that aim to increase the level of control and transparency…

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IAB Transparency Framework

Smadex now part of IAB UK Transparency Framework

This digital advertising transparency initiative was developed by IAB UK to help buyers understand more about the companies operating in…

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ironSource

ironSource in-game ad inventory now available to Smadex advertisers

The ad exchange is pairing with Smadex this month, joining the 35 mobile-focused exchanges already integrated into the Smadex DSP.…

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A closer look to Cohort reporting

Wondering what part of your marketing is bringing you the best results? Do you want to know if the latest…

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