Ultra-fast bid-stream level reporting to optimize programmatic campaigns

We’re excited to announce another major and massive product milestone; ultra-fast bid-stream level reporting that gives advertisers a powerful tool to better manage (optimize, control, full transparency) programmatic campaigns.

This is a game changer; a significant advancement on standard reporting found in most demand-side platforms and gives advertisers access to detailed and granular RTB data. In other words, we are giving advertisers complete transparency into the bid stream data.

It’s still hard to accept that some DSPs today continue to send programmatic campaign activity in spreadsheets. This gives advertisers zero insights into what’s going on with their programmatic activity and no option to drill down for further analysis.

Our new multi-dimensional user interface makes it easy for advertisers to build and run as many custom reports on the fly in order to answer campaign queries, and arrive at the most actionable insights for optimization of programmatic activity.

Advertisers will be able to choose from a long list of dimensions relating to bid stream data (country, device, exchange, publisher, ad size city etc), drag them into play in the Filter or Split boxes and aggregated results will be displayed as a table, graph or line. From hereon, advertisers will be able to refine the data analysis by setting filters and adding more dimensions.

Screenshot showing the new multi-dimensional reporting interfacemulti-dimensional reporting

The new multi-dimensional reporting is live and you will find under the Reporting tab. We will continue to maintain and improve our standard reports that give advertisers quick access to the main KPIs for a campaign.

 

Smadex integrates adsquare data marketplace for video audiences

We are happy to announce our new partnership with neutral mobile data exchange adsquare, offering agencies and brands access to unique premium data providers for mobile devices.

adsquare offers advertisers access to a vast array of mobile data, derived from offline, online and mobile behaviours. Premium data partners include Acxiom, Mastercard and GfK. Advertisers can access adsquare via its self-service Audience Management Platform which provides full control and transparency and include advanced audience modelling tools including real-time reach forecasting. Further, adsquare also offers access to first-party data via its private marketplace.

adsquare is now available to all advertisers through the Smadex DMP which is accessible via the self-service platform. Here advertisers will be able to arrange or create their campaign audiences with one click, label them, and re-use these  audiences across any number of campaigns or lines.

“We are excited about the partnership with Smadex.“ says Vincent Tessier, VP Demand EMEA at adsquare. “As a mobile-first data exchange, we are eager about partnering with leading DSPs who put mobile in the center of their strategy. Making our data portfolio available to all Smadex clients is an important step for us, particularly because of the great video capabilities that Smadex offers”.

About adsquare

adsquare is the neutral mobile data exchange, bringing together advertisers and data providers in a fair, secure and privacy-friendly way. The platform has been built mobile-first, operates in real-time and enables advertisers to leverage data for panoramic audience targeting and precise moment marketing. Programmatic buyers can take control via the self-service Audience Management Platform which gives them full transparency in buying data, creating audiences and activating them for their DSP of choice. adsquare offers a broad portfolio of data from mobile, online and offline sources including data partners such as Acxiom, Mastercard or TomTom. In addition, advertisers can discover the marketplace for private deals with first-party data owners including app developers, publishers and other companies. adsquare works compliant with strict European privacy laws and has been awarded the ePrivacyseal for best practice data handling. For more information visit adsquare.com follow @adsquarecom or contact info@adsquare.com.

New video algorithm enables CPV + CPCV programmatic trading

We are in the process of releasing a major update to our algorithms during the first quarter of 2017. As part of this update, we will be adding new optimization goals, including video metrics to drive improved performance and make it easier for agencies to buy mobile video.

The new algorithm will automate the process of optimizing against a video goal, thereby reducing the effort and complexity to manage the campaign and improve efficiencies for everyone.

The most common video metrics for measuring success are CPV (Cost Per View $) and CPCV (Cost Per Completed View $), and now advertisers will be able to add these metrics when they create their campaign line items.

Our new algorithm factors in many parameters, quickly adapts and uses past learning, resulting in a uplift in campaign performance for CPV and CPCV (when compared to not using an automated algorithm).

Advertisers will also be able to continue to manually check in on a campaign and make any manual adjustments via the optimization tab, and continue to have full transparency and control on where ads are landing right down to publisher level.

We are making programmatic video trading straight forward to buy and to deliver performance on KPIs for advertisers.

mobile video

An invitation to the Smadex MWC 2017 drinks

The Smadex team would love to see customers, partners, prospects, industry colleagues and friends at our MWC drinks on Monday 27th February, starting from 7pm. Come by for one or more drinks before you head off to your Monday night party.

You will need register to attend.

Looking forward to seeing you at MWC!

Smadex team

Adcolony exchange adds more global video app inventory

We are excited to announce that we’ve integrated with the Adcolony ad exchange (previously known as Opera Mediaworks or OMAX). This will give advertisers access to massive global scale of in-app video ad inventory. Adcolony’s strong global reputation and credibility for mobile video ad formats and performance further strengthens Smadex’s video offering.

We’ve continued to add more video supply with new ad exchange integrations, bringing the total number of exchanges offering high quality premium video ad spaces to ten: Google Ad Exchange, SpotX, Rubicon, Pubmatic, Adapt.tv, Teads, MoPub, AOL One, Stickyads and Adcolony.

Advertisers will be able buy Adcolony video inventory on the open exchange or via Deal ID. With both buying options, advertisers will have full transparency into ad placements at AD ID level and with deal ID, advertisers will be able to craft custom deals with publishers.

Using the Smadex platform, advertisers can create whitelists, select individual publishers across any supported exchange and create reusable deal IDs. Furthermore, with the latest release of the Inventory Forecasting tool, advertisers will also be able to plan buys directly via the Smadex platform. The new Inventory Forecasting tool is an option on the global navigation menu.

For more information, contact sales[at]smadex[dot]com

Meet Smadex at MWC 2017

Another year has flown by and it’s that time again to finalize planning for Mobile World Congress or (or MWC as it is most commonly known as) in Barcelona. This year, the event will run from Monday 27th February to Thursday 2nd March 2017.

In the last year, Smadex has focused on developing  the leading mobile video programmatic advertising platform for agencies and brands.  We are looking forward  to talking all things video but also mobile advertising in general and in particular performance or “brand-formance”.

We look ahead to meeting existing clients, prospects and old friends at what has to be the leading global mobile event of the year.

You can visit Smadex in Hall 8.1 Stand A63.

MWC floor plan

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