We’re excited to announce another major and massive product milestone; ultra-fast bid-stream level reporting that gives advertisers a powerful tool to better manage (optimize, control, full transparency) programmatic campaigns.
This is a game changer; a significant advancement on standard reporting found in most demand-side platforms and gives advertisers access to detailed and granular RTB data. In other words, we are giving advertisers complete transparency into the bid stream data.
It’s still hard to accept that some DSPs today continue to send programmatic campaign activity in spreadsheets. This gives advertisers zero insights into what’s going on with their programmatic activity and no option to drill down for further analysis.
Our new multi-dimensional user interface makes it easy for advertisers to build and run as many custom reports on the fly in order to answer campaign queries, and arrive at the most actionable insights for optimization of programmatic activity.
Advertisers will be able to choose from a long list of dimensions relating to bid stream data (country, device, exchange, publisher, ad size city etc), drag them into play in the Filter or Split boxes and aggregated results will be displayed as a table, graph or line. From hereon, advertisers will be able to refine the data analysis by setting filters and adding more dimensions.
The new multi-dimensional reporting is live and you will find under the Reporting tab. We will continue to maintain and improve our standard reports that give advertisers quick access to the main KPIs for a campaign.