The TV commercials have started, that means that Holiday Season shopping is now well under way. Halloween marks the turning point and Black Friday is just over one week away on November 25th. However, there are 38 days left until Christmas and there’s still massive opportunity for brands to reach and influence consumers at scale.
There’s an abundance of growing research that points to mobile as a buying tool during the Holiday Season. Below are some highlights from credible sources.
Digiday points to research suggesting that shoppers will take to their mobile browsers and apps to prepare for the Holiday Season.
Adobe study reports that 20% of total holiday season shopping revenue will be generated from smartphones
PWC reports that consumers are turning to mobile devices for shopping and hard to access segments like Gen Z who are heavy mobile users may be best reached via that channel.
How to plan your mobile video campaign in time for the Holiday Season
Video creative: Aside from a campaign brief and budget, all you need in order to run a mobile video campaign at scale is an MP4 file. Our creative lab team will generate ad tags for you and build any companion banner/end card or rich media experience in days.
Reach and scale: We are integrated with the following exchanges for massive video scale: Doubleclick, AOL One Video, AOL One, Rubicon, Pubmatic, Teads, SpotX, MoPub, OMAX and Smart Ad Server.
Premium publishers: Smadex has access to local premium publishers in most global markets and we can create whitelists or direct deals with publishers.
Audiences: Advertisers can add third party data options from Adsquare, Factual, Statiq and Twitter.
Video ad formats: Depending on your campaigns KPIs we will suggest what video ad formats will best contribute to achieving your campaign goals: in-stream (pre-roll) or out-stream (native, interstitial, rich media, vertical and reward).
To plan and buy your mobile video campaign contact Smadex[at]sales[dot]com.