Rethinking Playable Ads: Scaling High-Retention UA from Mobile to Connected TV
Playable ads consistently drive exceptional user engagement, but their [...]
CTV Live! New York: Performance CTV Enters a New Era
In November, we brought together leaders across mobile growth, [...]
Smadex and Magnite Springverse: A Powerful New Partnership for Programmatic CTV Advertising
This integration has quickly proven to be the right move, positioning Magnite as a top supply ranking partner for Smadex.
Jingle All the Way: Boosting Your Mobile App’s Performance This Holiday Season
Boost holiday app performance with festive strategies that drive engagement and maximize sales.
Beyond Awareness: The Power of CTV in Mobile User Acquisition
CTV is evolving. Its potential for user acquisition will only grow. By embracing this, you can unlock new audiences and drive app installs.
How precise geo-targeting and Smadex’s algorithms helped inDrive grow at scale and expand into new markets
Learn how precise geo targeting and Smadex's algorithms helped inDrive grow at scale and expand into new markets.