In a bid to improve their user acquisition campaigns, Socialpoint conducted incrementality tests on multiple partners and channels to measure the lift of each creative format. They paused all their static image campaigns and ran only video campaigns across all their partners. However, this move could cause an increase in CPIs and a decrease in ROAS in Socialpoint campaigns.
Smadex used DT Exchange traffic, which has high conversion rates in full-screen ad sizes, to set up new video campaigns. Within a month, the campaign exceeded SocialPoint’s objectives. DT Exchange traffic was key to achieving these results as it allowed the campaign to maintain similar performance to the one achieved with banners, with almost no learning phase.
This case study highlights the importance that strategic partnerships play in achieving success in user acquisition campaigns. With the right approach and the right partners, businesses can surpass their campaign objectives and achieve the desired results.