Success Story

• 92% CTR Increase
• 75% CPI Decrease
• 191% IMPs Increase

To successfully venture into new markets, talabat needed a trusted partner that could scale their operations. It was essential they find a demand-side platform capable of delivering high-quality, relevant traffic from each new targeted region. They selected Smadex, and the goal was to drive a competitive CPA increase in in-app customer engagement.

Campaigns were split by geo, OS, creative type, and ad size. Once they were up and running, Smadex’s dedicated, proprietary algorithms started learning how to reach the CTA goal while using interstitial ad formats that would attract high-quality, engaged users.

The exploration period to find the best-performing apps was dramatically shortened thanks to Smadex’s unique optimization model, which allowed a more efficient spending of the budget. Smadex’s team fine-tuned the campaign settings by adding rigorous thresholds, notable lists of talabat-related bundles, and ran A/B tests to improve performance by training algorithms to best predict CPM based on campaign dimensions.

A curated algorithm specifically trained with talabat’s data for interstitial performance, plus the proper setup of the campaigns with the expertise of Smadex’s team, led to higher install rates, higher IPMs, and more CTA installs.

“Smadex has helped us overcome two key challenges for talabat – Increase user acquisitions while maintaining healthy performance & ability to scale-up across MENA markets effectively. The seamless integration & activation has resulted in 4x YoY growth in spending. Kudos to the entire Smadex team for understanding & bringing innovative solutions to our business needs”.

Pratik Uchil | Sr. Display & Programmatic at Delivery Hero