The Smadex team will be at MWC 2018 again this year and you’ll be able to find us in Hall 8.1 A63 Stand # 14.
In the last year we’ve launched many innovative cutting-edge mobile advertising features. We would love to talk all things programmatic, transparency, brand safety, whitelists, deal IDs, ads.txt, viewability, vCPM, CPCV, video, VTR, DCO, geo-location, footfall attribution, view attribution, post-click events, customer lifetime value, cross-device measurement and ROAS.
Every year, MWC is bigger and better. Mobile is impacting our lives in ever increasing many ways, so much so that it’s now a focus for most companies. This year, MWC 2018 is expected to be the biggest yet; last years estimates put the number of attendees at approximately 110k, this year estimates put the number at 120k.
The hot topics we expect to hear a lot about are wearable devices, connected cars and homes, mobile app technologies including AR and VR and mobile advertising.