Fighting Against Mobile Industry Fraud
Collaboration, communication, and transparency are the keys to success in any business to effectively fight fraud.
3 Rules to Push Your Mobile Game to the Top of the Charts
Here is our rundown of what you need to beat your rivals in 2024 and beyond.
The Holiday Quarter: A Season of Opportunity for Mobile App Marketers
Q5 is it's a strategic period for mobile app marketers. Marketers can capitalize on cost-effectiveness and the increase in app installs.
Best Practices for App Creatives – By AppTweak
With more and more apps and games competing in the app stores, getting your app at the top can be challenging. On both Google Play and the App Store, creative optimization is crucial.
Adapting to the AI Era: How Artificial Intelligence is Changing the Way We Work
It’s inevitable to start wondering how far will artificial intelligence go and how it will affect human connections and the way we work.
Smadex takeaways on what to expect from SKAd Network 4.0
Alongside the release of iOS 16.1, Apple has also published the documentation for SKAd Network 4.0 for developers.
What is Google’s “Better Ads Experience” and how to face it
Google has announced the release of their Better Ads experience policy. They have included new guidelines around unexpected interstitial ads when using Google Play apps.
Smadex supports custom product pages
Custom product pages are alternate versions of a default App Store product page created to highlight different elements and customizeg user experience.
Nutra Success story with App to Web Campaigns
We have put together a complete success story explaining how App to Web Campaigns can place the right ad in the right app at the right time.
How To Maximize Campaign Optimization on SKAd
Apple only allows 100 values for campaign_ID. You will need to decide how to use them wisely. Take the lead with Smadex.