With more and more apps and games competing in the app stores, getting your app at the top can be challenging. On both Google Play and the App Store, creative optimization is crucial.
It’s inevitable to start wondering how far will artificial intelligence go and how it will affect human connections and the way we work.
Alongside the release of iOS 16.1, Apple has also published the documentation for SKAd Network 4.0 for developers.
Google has announced the release of their Better Ads experience policy. They have included new guidelines around unexpected interstitial ads when using Google Play apps.
Custom product pages are alternate versions of a default App Store product page created to highlight different elements and customizeg user experience.
We have put together a complete success story explaining how App to Web Campaigns can place the right ad in the right app at the right time.
Apple only allows 100 values for campaign_ID. You will need to decide how to use them wisely. Take the lead with Smadex.
Now that Apple has officially announced the full SKAdNetwork implementation [...]
Watch the webinar and get the latest insights on SKAd from top leaders in the industry.
App Tracking Transparency’s rollout date is getting closer, and advertisers [...]