Alongside the release of iOS 16.1, Apple has also published the documentation for SKAd Network 4.0 for developers.
Google has announced the release of their Better Ads experience policy. They have included new guidelines around unexpected interstitial ads when using Google Play apps.
Custom product pages are alternate versions of a default App Store product page created to highlight different elements and customizeg user experience.
We have put together a complete success story explaining how App to Web Campaigns can place the right ad in the right app at the right time.
Apple only allows 100 values for campaign_ID. You will need to decide how to use them wisely. Take the lead with Smadex.
Now that Apple has officially announced the full SKAdNetwork implementation [...]
Watch the webinar and get the latest insights on SKAd from top leaders in the industry.
App Tracking Transparency’s rollout date is getting closer, and advertisers [...]
By limiting the information send through SKAd postbacks, Apple is opening a new chapter in digital advertising. The only scenario where IDFA will still be available is when the user provides consent to both the publisher app and the advertiser’s app.
Post App Tracking Transparency (ATT) will change how mobile attribution [...]