We protect your brand from step one
Smadex is developed in a framework free of bad players integrating own, and third-party technology to keep your business safe.
![User Acqusition Campaigns Smadex user-acquisition-campaigns-smadex](https://d1zapwms4a3uav.cloudfront.net/wp-content/uploads/2022/06/BRAND-SAFETY-12-e1655642922514.png)
Allowlists
We offer the option to curate bespoke whitelists that fit campaign’s targeting criteria to address brand safety and minimize ad misplacement.
![BRAND SAFETY-13](https://d1zapwms4a3uav.cloudfront.net/wp-content/uploads/2022/06/BRAND-SAFETY-13-e1655642941564.png)
Inventory Transparency
Advertisers can validate where their ads are being displayed at any time. Our team always ensures that ads don’t show against content that is not brand safe.
![BRAND SAFETY-14](https://d1zapwms4a3uav.cloudfront.net/wp-content/uploads/2022/06/BRAND-SAFETY-14-e1655642960691.png)
Anti-Fraud Policy
We use content verification tools such as IAS and MOAT to monitor suspicious activity, remove and minimize the risk of ad-fraud.
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