Smadex partners with MOAT to guarantee brand safety and viewability


We are excited to announce our new partnership with MOAT, to drive higher viewability standards and brand safety for mobile advertising campaigns. By using the MOAT SaaS platform, Smadex gains access to in-depth analytics and insights in order to maximize the value of campaigns for advertisers.

The digital advertising market now demands high standards for viewability from ad tech platforms. Working with MOAT, Smadex will be able to deliver and guarantee that ads are being seen by real human audiences and are always viewable.

For video advertising, this partnership now enables agencies and brands to trade using Mobile DSP Smadex’s Cost Per Completed View (CPCV). The video trading model guarantees that each ad is seen by a human person and certifies each view as viewable by MOAT.

In addition to viewability thresholds, MOAT offers many “ATTENTION” metrics, such as dwell time, which go beyond measuring whether an ad is simply seen or not. These attention metrics improve digital advertisers’ ability to optimize towards engagement and more philosophically, take us one step closer towards creating some link yet to be determined between the industry and sales.

The MOAT partnership aligns with Smadex’s commitment to innovating towards 100% brand safety and will act as another layer to the platform’s existing brand safety efforts. Some of which are Smadex’s use of ads.txt as standard practice in all campaigns and working with whitelists and PMPs from the leading ad exchanges.

Smadex has already integrated Integral Ad Science’s (IAS) pre-bid and post-bid solutions, adding MOAT now gives Smadex users access to the top two leading independent platforms for viewability and brand safety.

More great articles

AOL’s One Video integrated for more premium video

We’re excited to announce that we’ve integrated AOL’s One Video, giving advertisers access to more high-quality premium mobile video inventory.…

Read Story

Retargeting users based on real-time campaign behaviour

We’ve recently released a new retargeting feature in our self-service mobile DSP under the Audiences tab, called Activity Audiences. This…

Read Story

Audience retargeting using Smadex’s DMP

Audience targeting is not the same as targeting specific media; media targeting involves buying impressions across named publishers that are…

Read Story