We’ve updated our reporting tool to include new report formats and filters for better campaign analysis. The new reporting interface accessible via the Smadex platform will enable advertisers to easily run a number of real-time pre-defined reports (Campaign, Line, Country, Ad Size, Creative and Events) across a number of filters. The benefit being that it consolidates all key stats from campaigns into the main dimensions that advertisers need for managing their campaigns.
The reports provide a comprehensive view across all campaign statistics: impressions, clicks, CTR, CPM, CVR, CPA and Spend.
Advertisers will be able to use these new reports alongside our detailed optimization tool for granular level campaign performance optimization.