Adcolony exchange adds more global video app inventory

staff

We are excited to announce that we’ve integrated with the Adcolony ad exchange (previously known as Opera Mediaworks or OMAX). This will give advertisers access to massive global scale of in-app video ad inventory. Adcolony’s strong global reputation and credibility for mobile video ad formats and performance further strengthens Smadex’s video offering.

We’ve continued to add more video supply with new ad exchange integrations, bringing the total number of exchanges offering high quality premium video ad spaces to ten: Google Ad Exchange, SpotX, Rubicon, Pubmatic, Adapt.tv, Teads, MoPub, AOL One, Stickyads and Adcolony.

Advertisers will be able buy Adcolony video inventory on the open exchange or via Deal ID. With both buying options, advertisers will have full transparency into ad placements at AD ID level and with deal ID, advertisers will be able to craft custom deals with publishers.

Using the Smadex platform, advertisers can create whitelists, select individual publishers across any supported exchange and create reusable deal IDs. Furthermore, with the latest release of the Inventory Forecasting tool, advertisers will also be able to plan buys directly via the Smadex platform. The new Inventory Forecasting tool is an option on the global navigation menu.

For more information, contact sales[at]smadex[dot]com

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