Success Story

Vantage is a global, multi-asset broker offering clients access to a nimble and powerful service for trading CFDs on Forex, Commodities, Indices, Shares, and Cryptocurrencies via their simple and intuitive trading platform and app that allows users to trade more than 1,000+ different instruments.

After the success of the campaign, Vantage expressed interest in expanding to new markets with Smadex, with a significant budget increase.

• Smadex surpassed Vantage’s campaign goals by +164% within the first month.
• The use of localized creatives increased eCPAFTD by 60%.
• The use of seasonal creatives increased CPI by 25%.

• Vantage continuously expressed a high interest in exploring new strategies to acquire high-quality users that performed specific low funnel in-app events, such as First Time Deposits, First Time Trades, or recurring trades.
• They needed a partner that offered full transparency and anti-fraud protection.

• Smadex machine-learning technology and proprietary algorithms find the best users with advanced targeting capabilities.
• Smadex algorithms are trained to reject mobile ad fraud in real-time, and every campaign is analyzed by third-party regulators such as AppsFlyer P360.

• The Smadex team performed a thorough Non-Attributed Data analysis before launching the campaign to understand all the data points and ensure its success.
• The campaign was launched, selecting the Netherlands and France as strategic geos. As a result of aligning performance with expectations and the success of the outcome in NL and FR, the Smadex team launched the campaign in Belgium as a third geo.
• The Smadex team used localized and seasonal-theme creatives to optimize performance in specific geos and time periods.
• We harnessed the capabilities of intelligent inventory and supply optimization, leading to a noticeable improvement in overall campaign performance.

“Working with Smadex has been a game-changer for Vantage. Not only did they exceed our campaign goals, but they also ensured complete transparency and anti-fraud protection. Their data-driven approach and strategic use of different creatives showed impressive results and solidified our partnership.”

Jef | M of Performance Marketing at Vantage