Success Story

• User acquisition and increased sales for Guardian Tales Nintendo Switch version
• 20% improvement in marketing cost efficiency compared to previous marketing expenditures
• Over 30% average daily inflow increase during the campaign period
• Improved visibility and reach to target customers
• Secured premium ad inventory in the U.S. within budget constraints
• Successful and tailored creative consulting for TV-targeted ad materials

The popular Nintendo Switch game, ‘Guardian Tales,’ encountered challenges in finding effective media to reach its target console gamers.
With a lack of traditional console game marketing solutions, they needed to find a budget-friendly solution that targets the majority of U.S. consumers who own smart TVs and consoles. Their goal was to reach the intended console gamers by utilizing Smadex’s CTV campaign.

• Smadex proposed a CTV marketing solution that targets console gamers and reaches them through the most engaging platform: TV.
• By utilizing data-driven customer segmentation and precise targeting, Smadex was able to deliver highly relevant ads to potential Guardian Tales players.
• Real-time campaign optimization improved the ad performance continuously. Smadex also helped Guardian Tales secure premium ad inventory in the U.S. despite budget constraints.

Smadex’s Connected TV marketing solution proved to be a valuable asset for Guardian Tales, surpassing their expectations and resulting in over 30% average daily inflow improvement during the CTV campaign execution, despite aligning with the expected outcome of their previous marketing campaigns.

The combination of a customized approach, data-driven targeting, real-time optimization, and creative consulting expanded the reach to target customers. It ultimately contributed to the success of the game on the Nintendo Switch platform.

“Smadex’s Connected TV marketing solution played a crucial role in the success of our Guardian Tales campaign, surpassing our expectations. Their expertise helped us overcome challenges and achieve remarkable results.”

Park Gyu-min | UA Manager