Success Story

• Increased first rides ratio by 398%
• We achieved the opening of markets in new geos
• CPA decreased by 31.49%

Cabify is one of the leading ridesharing services in the world, with a presence in 90 cities, 11 countries, and years of market experience. Cabify provides users with the best and safest cab experiences.

At first, the brand worked with a fixed payout system paying only for action by (CPA), yet as we moved forward—and even though the model was successful— the fixed budget constrained growth opportunities because only a set amount of conversions were permitted by the static CPA.
When the client needed to scale its campaigns and was ready to test new channels, Smadex presented as the perfect partner to achieve scalable growth.

Cabify was able to buy its inventory with transparency thanks to a dCPM model. At first, we used the Smadex base algorithm, and after some time, the Data Science team decided to use the collected data from Cabify’s own campaigns to create an exclusive algorithm that combined the best-performing variables. Buying a dCPM model and using a custom algorithm proved integral to increasing volume while simultaneously lowering costs and optimizing toward the client’s goals.

“We trust our strategic partner to keep Cabify ́s expanding all over LATAM. What at first looked like a gamble quickly surpassed expectations by the results we got day by day.”

Juan Rojo | Global Acquisition Manager at Cabify