The world of social casino apps is vibrant and competitive. It presents its own challenges for publishers looking to expand their reach and acquire high-value players while navigating strict privacy regulations. 

Developers need to find and work with the right partners who understand the dynamics at play and offer innovative solutions and strategic approaches that lead to growth. At Smadex, we thrive on these challenges, and our most recent partnership with a top casino games app publisher is a testament to that.

The publisher’s main challenge was to broaden its global presence and engage high-value players while strictly adhering to privacy regulations.

Smadex was eager to face the campaign with flexibility and a proactive approach, caring for the client’s specific needs. The team crafted a tailored global user acquisition strategy that addressed the challenges head-on by:

• Leveraging in-app and mobile web traffic sources
• Diversifying the creative mix with different ad formats
• Data-driven geo optimization for optimal budget allocation and efficient scaling

However, the campaign’s success was marked by the implementation of a unique, custom algorithm developed by the team and exclusively trained on users’ behavior within social casino apps. This enabled the team to precisely target users who had previously demonstrated interest in the genre. 

A tailored user acquisition strategy powered by a custom algorithm and granular optimization led to remarkable results and the campaign’s success. 

This success story showcases how Smadex empowers social casino apps to overcome challenges and achieve sustainable growth. 

Discover the results of this partnership by reading the full success story.