How a Growth team should be to bring the best results to an app? Analytics? Creative? Empathetic?
We believe there is no perfect team. We are always critical of what we do, we try to learn from our errors, and accelerate our virtues.
When working with apps, you need to have a little of everything:
- An engineering team that can automate processes or integrate technology.
- A data science team that can look beyond the screen and transform hypothesis into actions
- An insights team that can understand the app audience and build a map on where to find them and how to talk to them.
- A creative team that can transform ideas into communications.
- A copywriting team that can influence actions through words.
- A digital marketing team that can understand and integrate all the technologies that app needs to grow.
- A measurement team that can analyze, control and report results so every else is on board.
They say it takes a village to raise a baby, but for sure you need an army to grow an app.
We are delighted to see that part of our family has been awarded best growth team at the App Growth Awards.