Success Story

Telecoming & Smadex: Building a Strategic Partnership in Europe

Telecoming is a sports-tech, gaming, and digital monetization company that has been working with mobile payments and digital services since 2008. They create subscription-based, mobile-first digital products that help engage users across Europe, leveraging smart technology, direct carrier billing, and data-driven user acquisition to deliver seamless, easy experiences.

The Challenge

Telecoming aimed to strategically diversify its acquisition mix by offering a transparent alternative to walled gardens, seeking a partner capable of navigating the complex, competitive DCB (Direct Carrier Billing) sector.

Beyond user acquisition, Telecoming’s primary goal was to create long-term value through a reliable and collaborative partnership that would support growth, efficiency, and compliance in a highly regulated European environment.

The Solution

Since 2021, Smadex has played a strategic role by combining fully transparent, compliant traffic with high-touch campaign management services. Smadex managed every stage of Telecoming’s campaigns, from initial setup to ongoing optimizations, providing tailored creatives and strategic support across all markets, giving Telecoming clear visibility and full transparency across their campaigns. With static and video creatives tailored for European markets, they helped optimize active campaigns and test new ideas to drive stronger engagement and improve key metrics, such as CTR.

Over time, the collaboration has strengthened, with both teams working closely to align on goals and drive long-term growth.

The Strategy

The strategy was designed to deliver stable campaigns and long-term growth:

Controlled, high-quality traffic: Smadex ensured fully monitored, brand-safe traffic across campaigns, keeping campaigns reliable while minimizing risk.
Tailored guidance and creatives support: From setup to daily optimization, Smadex ran Telecoming’s campaigns fully, ensuring consistent CTR and conversions.
Structured collaboration: Regular alignment meetings and clear tracking tools improved coordination between teams, boosting operational efficiency by 30% and allowing Telecoming to focus on strategic priorities.

Joint planning for long-term growth: Ongoing collaboration through a Joint Business Plan ensured full alignment on creative testing, geo-targeting, and campaign structure, driving smarter decisions and unlocking new opportunities.

“Smadex is a key ally for Telecoming. Their transparent, data-driven approach and expertise in Several markets have allowed us to diversify our acquisition channels while maintaining the highest standards of brand safety and performance. They are, without a doubt, a reliable partner for any company looking to scale digital services globally.”

Gokhan Varlikli | Deputy Executive & Chief Marketing Officer