Smadex CTV Campaign Proves Incrementality Lift in Bandai Namco Mobile Flagship Game
Bandai Namco Mobile, a renowned multinational game publisher, embraced the opportunity to explore Connected TV (CTV).
Smadex to Spearhead CTV Campaigns for Prestigious ‘GSP Plus’ Project in Korea
Global AdTech company Smadex represented by Chris Yu, has been selected as a cooperative partner in the 'GSP Plus' Project.
Smadex Integrates With BidMachine: Empowering App Marketers for Monetization Success
Smadex has recently completed its integration with BidMachine, a cutting-edge supply-side platform (SSP).
Event Lowdown: Smadex at Israel Mobile Summit
Israel Mobile Summit brings together app marketers, growth specialists, publishers, and industry leaders in the heart of Israel's tech hub.
Event Lowdown: Smadex at White Nights Istanbul
Last month, our Smadex Growth Squad had the opportunity to attend White Nights Istanbul.
Event Lowdown: Smadex at Gamesforum Hamburg
Gamesforum is the home of the mobile games industry professionals and this time, it gathered the Hamburg gaming scene, which is the biggest in the country.
Event Lowdown: Mobile Masterminds Singapore
Mobile Masterminds Singapore brought ENV APAC and Smadex SEA together to demonstrate our unified presence in the industry.
Event Lowdown: Smadex at MAU Vegas 2023
MAU remains one of the best conferences in the US. It provides an unparalleled opportunity to build genuine relationships in a somewhat surreal environment, and it's these shared experiences that truly bring people together.
Get Connected: Leveraging CTV for Growth Webinar Takeaways
With the participation of Gisjbert Pols from Adjust, Martha Masachs from Funplus, and Alfons Schwartz and Júlia Planas from Smadex, we hosted a webinar dedicated to answering the most significant questions about CTV.
Voodoo’s IPMs increased by 50% with Smadex’s creative analysis
Smadex performed creative analysis to identify the best-performing elements within the Ad Creatives with the goal of exponentially increasing the overall install per mille (IPM).