Success Story

As a result of the strategy with Smadex, the client reached an average of 150 daily conversions, which doubled in just one year, and had a CR of 5%.

AirG is a mobile social entertainment company present in more than 40 countries. This pioneering mobile software company launched its first app in the year 2000. It offers entertainment products and services that generate billions of views a month and has a proven record of increasing customer affinity for more than 100 mobile operators.

When AirG decided to start a relationship with Smadex, the company’s challenge was to achieve two objectives across an entire portfolio of apps:

• Grow its active user base.
• Increase brand awareness in target audiences and improve brand awareness in other markets.

After analyzing and understanding the regions in which the products were to be promoted and aligned with the first objective of user acquisition, we focused on:

• Good quality of traffic by adding different parameters in the URL to guarantee proper visibility of source performance.
• Number of daily conversions by geographical location to achieve good retention and permanence values.

To meet the branding objectives, we granted the client access to information and a self-management tool that enabled campaign modification, pausing, and reactivation according to the evolution of results.

“Thanks to Entravision, we continue to grow and optimize our efforts to promote MiniMe across Latin America. At airG, we are committed to a hybrid promotion model with the best ad networks and the possibility of self-managing the Smadex platform.”

Carolina Barrio, Account Manager at AirG